Digital Friction Audit — on enquiry flow and qualification, not on “look and feel”
We identify where unstructured intake (the enquiry channel + how the team receives and follows up) creates unnecessary friction for customers or the team — and we deliver 3–5 short observations in business language. If fit is another kind of friction, we say so honestly.
Free only for qualified companies. Submitting the form = a request for review, not a guaranteed audit. Limited capacity / we select on fit — no fake countdowns.
Who this audit is for
For service / B2B companies that feel the digital enquiry channel (site, form, email, bookings) or how the team receives, qualifies and follows up those requests is slowing work — and want a short external look at business friction, not a disguised free project and not a list of UI nits.
- You have a public site or digital surface we can review
- A clear or reasonable conversion goal (lead, sale, booking, signup, other)
- You feel friction on intake / qualification / follow-up / clarity — not only on “design”
- You want short feedback on 3–5 points, not a “free” redesign
What kind of friction we examine
- Revenue / lead-flow — requests that get lost, duplicate, or go cold
- Operational workflow — email-only intake, missing qualification flow, chaotic follow-up
- Experience of the person asking — unclear steps, wrong expectations, unnecessary effort
- Credibility / trust — weak signals before contact
- Technical / UX — only when it serves the points above
What you get (if qualified)
- 3–5 friction points observable on the public site, forms, enquiry flow, or digital workflow — prioritised by business impact
- Why they may matter — briefly, in business language
- High-level direction (quick wins vs deeper themes) — not an implementation plan
- Where BuiltByAlexandru might help — optional, separate from audit delivery
Our effort: about 30–60 minutes per completed audit. Format: readable written feedback.
Capacity: limited capacity / we select on fit.
What we do not promise (important)
- unlimited free consulting
- full technical audit / SEO audit
- complete architecture
- redesign / automatic “new website”
- implementation plan / detailed specifications / custom code
- detailed ROI or result guarantees
- a public “Intake OS” product deliverable
How it works
- You complete the form — a request for review / qualification, not an audit booking.
- We assess eligibility and fit.
- If you qualify and we have capacity → lightweight audit (3–5 findings, 30–60 min).
- First human response comes from the Founder (validation phase). We aim to reply on business days — no contractual SLA on this page.
Not every submission receives a full audit.
About BuiltByAlexandru
BuiltByAlexandru builds websites, custom software and business automations that help growing companies replace inefficient digital processes — including enquiry flows, qualification and digital operations — not an “AI agency” and not a public “Intake OS” product brand.
We do not list clients, metrics or case studies on this page.
Request qualification for the Digital Friction Audit
Complete the fields below. Submission is a request for review — we use the data for qualification and, if applicable, to deliver this lightweight format. It does not guarantee an audit. Marketing email consent is optional and separate.
Privacy
- We collect only data needed to qualify and deliver this request.
- Marketing consent is separate from the service request — you can request the review without opting into marketing.
- Canonical privacy notice is owned by Docs: /privacy.
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